WE THROWIN’ SHADE
(BUT LIKE, IN A GOOD WAY)

Lancome asked C+I to develop an educational how-to video starring the famous beauty and make-up expert Sandy Linter. The team created a series to highlight Lancome’s best selling Definicils & Hypnose Drama mascara, Teinte Idole foundation, and the Dual Finish powder foundation. By sourcing a range of beautiful models with the Lancome look, C+I produced detailed, but simple videos to call out the instructional tips given by Sandy Linter for application based on the look desired.

AT A GLANCE

Pre & Post-Production, Lifestyle Branding and How-Tos

CLIENT

Lancôme

URL

www.lancome-usa.com
productName
Lancome Products
"I firmly believe every woman has the right and capability to look their best at any age."
-SANDY LINTER,
FASHION’S LEGENDARY MAKEUP ARTIST
product foundation
oneline sales

$6.2 Billion

Brand value as of May 2015

100k+ Views

Of legendary celebrity makeup artist Sandy Linter's how-to

Since 1935

Founded in 1935 by Armand Petitjean in France

$4.5 Billion

2015 in sales