BEAUTY BEGINS FROM WITHIN

C+I partnered with Philosophy to create video content to support multiple product launches. Working closely with the Philosophy team, C+I developed concepts and storylines that would reach their target audiences. By understanding the product and campaign goals, we developed custom stories for each campaign.

Beginning with a concept which evolves to storyboard, perfecting copy, and developing a look and feel C+I put this plan into action to produce engaging, informational video content that appeals to the audience. After producing a constructive video piece, C+I set Philosophy up with a full video package including cuts for QVC Broadcast, Instagram, Facebook, as well as their Website.

AT A GLANCE

Story Conceptualization, Stop Motion, Film Direction and Post-Production

CLIENT

philosophy

URL

www.philosophy.com
“We believe in empowering beauty from the inside out.”
-PHILOSOPHY,
The Wellbeing Beauty Brand
philosophy collage
phil products
youtube phil

1.5 million

YouTube views

+80,000

Facebook likes

20+ years

Of pioneering
makeup-optional skin

1%

Of all net-sales donated to community-based mental health efforts