GO ANYWHERE, DO ANYTHING!
In 2018, 63 selected members of FCA dealerships from around the world won a contest to be part of an epic Jeep Jamboree expedition. Powered by Shell, winners from the US, Canada, Mexico, Argentina, Brazil and the Middle East were flown to Moab, Utah for a 3 day off-roading adventure. The annual contest, in its Sophomore year, needed elevated video production and photo coverage from event start to finish.
Under the catchphrase, “Go Anywhere, Do Anything”, Color + Information took the Moab challenge head on, providing: logistics, permitting, planning, filming, drone coverage and photography for 6 regions and 60+ participants on multiple off-roading BLM trails. The Bureau of Land Management’s trails included rock formations “Monitor” and “Merrimac”, as well as the infamous, level 6, “Hell’s Revenge”. Not only, was on-site editing made available, but also event slide shows were created for same day client presentations.
The challenge continued into post-production. Slated for 10+ deliverables, C+I’s post-production house tackled each video, providing: creative direction, storyboarding, video editing, sound editing, color correction, graphics, subtitles, lower thirds, and music. The result? Epic videos of an epic expedition that honor 2018’s winners, and fuel the fire for the 2019 applicants.