Long Live Your Locks.
Celebrity colorist Rita Hazan commissioned Color + Information to help her reinvent her iconic brand. The refreshed visual identity was the first step in mirroring the classy, sassy, and smart face of the woman who started it all.
We partnered with Rita Hazan to support the branding efforts by offering a strategic partnership to increase sales via her online store, evolve her brand voice and fan touchpoints and push more educational content—all to further her reputation as “The Hair Color Authority.”
In addition, we produced, shot and edited a commercial that aired online and in stores in connection with Rita’s latest collection.
Full Production Management
Social Media Management