The Project

Fresh Cuts.

Color + Information was invited to pitch a visual identity for the Tribeca Film Festival, aimed at increasing social engagement, reaching new audiences, inspiring employees and vetted attendees, and inspiring those who’ve never before attended to buy a ticket.

Our concept, “Fresh Cuts,” characterized the Festival’s audience as multifaceted, dynamic and diverse. Film may be the foundation, but the festival is a hub presenting and expressing ingenuity. Attendees are not audiences; they are participants contributing to the experience of the week-long event.

Work

Visual Identity
Social Engagement Strategy

467,000

Attendees at Festival's 14th Edition

170

Features including movies, short films and VR experiences in 2015

10,000

Free tickets given away through “Film for All Friday”

80

Since 2002, Tribeca Film Festival has attracted a diverse group of filmmakers from 80+ countries
FC_tshirt
“Art attracts us only by what it reveals of our most secret self.”
-Jean Luc Godard, Screenwriter and Director

Have an idea?

Let’s Work Together.

 

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