Long live your locks!
In 2016 Rita Hazan took on a new year, new look, and elevated it to the next level. The refreshed visual identity was the first step in mirroring the classy, sassy, and smart face of woman who started it all.
We partnered with Rita Hazan to support the branding efforts by offering a strategic partnership to increase sales via her online store, evolve her brand voice and fan touchpoints and push more educational content, building trust and revere as the
hair color authority.