YOUR SCENE. SEATS GUARENTEED.
The Tribeca Film Festival uses film as a watershed for innovation, for reflecting the cultural climate, for creating a new community of people who gather to learn, to listen, to speak, to be exposed to stories other than just the ones they’ve lived in and know.
Color+Information was invited to pitch for the 2016 festival. The campaign’s success will be measured by its ability to increase social engagement, reach new audiences, inspire employees and vetted attendees, as well as provoke those who’ve never before attended, to buy a ticket, or a pass.
Contextualizing Tribeca Film Festival as a multifaceted and dynamic representation of its audiences reinforces the diversification of shared moments. Film may be the foundation, but the festival is a hub presenting and expressing the diversity and ingenuity within our culture. Attendees are not audiences; they are participants contributing just as much to the week-long event.
AT A GLANCEVisual Identity of Event, Social Engagement Strategy and Activation
CLIENTTRIBECA FILM FESTIVAL
Screenwriter and Director