YOUR SCENE. SEATS GUARENTEED.

The Tribeca Film Festival uses film as a watershed for innovation, for reflecting the cultural climate, for creating a new community of people who gather to learn, to listen, to speak, to be exposed to stories other than just the ones they’ve lived in and know.

Color+Information was invited to pitch for the 2016 festival. The campaign’s success will be measured by its ability to increase social engagement, reach new audiences, inspire employees and vetted attendees, as well as provoke those who’ve never before attended, to buy a ticket, or a pass.

Contextualizing Tribeca Film Festival as a multifaceted and dynamic representation of its audiences reinforces the diversification of shared moments. Film may be the foundation, but the festival is a hub presenting and expressing the diversity and ingenuity within our culture. Attendees are not audiences; they are participants contributing just as much to the week-long event.

AT A GLANCE

Visual Identity of Event, Social Engagement Strategy and Activation

CLIENT

TRIBECA FILM FESTIVAL

URL

www.tribecafilm.com
Tribeca Mobile tribeca collage Design
“Art attracts us only by what it reveals of our most secret self.”
-JEAN LUC GODARD,
Screenwriter and Director
Content Creation
Website Conversions

+467k

Attendees at Festival's 14th Edition

170+ Features

Including movies, short films and VR experiences in 2015

10,000

Free tickets given away through “Film for All Friday”

80+ Countries

Since 2002, Tribeca Film Festival has attracted a diverse group of filmmakers from 80+ countries