Color + Information was invited to pitch a visual identity for the Tribeca Film Festival, aimed at increasing social engagement, reaching new audiences, inspiring employees and vetted attendees, and inspiring those who’ve never before attended to buy a ticket.
Our concept, “Fresh Cuts,” characterized the Festival’s audience as multifaceted, dynamic and diverse. Film may be the foundation, but the festival is a hub presenting and expressing ingenuity. Attendees are not audiences; they are participants contributing to the experience of the week-long event.
Social Engagement Strategy
“Art attracts us only by what it reveals of our most secret self.”
-Jean Luc Godard, Screenwriter and Director